About Us
SEEKÎNAMOUR originates in Biella from the idea of two brothers Abdrahem and Yousef Bouraya born and raised in a place renown for its textile excellence. Our ambition is to connect multiple cultures, creating an unmistakable style with a simple, original and yet timeless design.
Our brand works constantly by committing to respect the environment, people and animals. We rely on companies with a great history supporting the importance of the local Biellese and Italian savoir-faire; our product is crafted entirely in Italy, from the use of only noble and natural fibers, thus freeing ourselves from the use of synthetic and polluting materials. We dedicate our attention to the earth employing the use of the finest recycled wool, silk, cashmere and cotton. We collaborate with a team of textile and chemical engineers who provide us with the advice necessary to choose the best fabric for each garment, consequently trying to obtain a product with low environmental impact. Our team is made up of motivated young people who wish to dream big. Our label is addressed to anyone who is seeking for high quality in a product while choosing a unique style and believing in its ethicality.
Vision:
We aim to create something authentic, efficient, long-lasting and supportive. Our clients matter to us and our aim is to offer them something atypical; we don't limit ourselves to this, trying at the same time to create a relationship between the two parties by sharing a culture. We never follow precise patterns, we simply live in a flow of past, present and future. The naturalness and passion that evolve every day make the potential of this brand infinite. Thanks to our taste we ‘dress’ quality enriching it by accurate detailing. The persistence and determination we carry within us is all-powerful. Who wears SEEKÎNAMOUR is a being who values one self and the surrounding.
Mission:
We started from a small collection of products with a simple yet authentic design, produced with the highest quality of materials in a limited number; Our desire is to bring cultures closer together, creating a contact between human beings and nature, giving therefore value to the single garment and regain that particularity which now tends to be missing. The goal is to bring inspiration to the wardrobes of the world, leaving a mark in the streetwear universe, all while spreading our message of peace and love. The idea that our name suggests is a link between multiple languages, cultures and sounds from different parts of the world. The word creating the brand’s name has several important meanings. First of all, Seekina is compound noun that signifies a sense of "inner peace" in Arabic, while Seekin evokes a sense of continuous research in English; the result leads to Amour: the love for oneself and for others.
We are very sensitive to beautiful things.
Find out more:
GQ - https://www.gqmiddleeast.com/style/seekinamour-the-luxury-streetwear-brand