Projects

Humanity, animals and the environment are at the heart of the brand's ethos. We dedicate a portion of our income to non-profit organizations. We have launched the #qurb project to give used clothes another life. We recover clothing which has been already used and is still in good conditions to then re-distribute it to those who are forced to live enduring harsh climates. This year we will focus on the Atlas Mountains of Morocco.

Furthermore, with each purchase we aim to plant a tree, giving more oxygen to the future and making the planet a better place. Did you know that trees, in addition to producing oxygen, reducing pollution, limiting noise, are nourishment for living beings and shelter a large number of insects, mammals, birds, increasing animal species in the area? Choosing a tree is both an ecological and an aesthetic asset. #qurb is a project born to take care of the environment and its people.

The Arabic word "qurb" means "near", "next". Together we try to help by giving warmth and a smile to those who need it most. We offer a collection and distribution service for used clothes in order to give them a second life and support those who have been forgotten.

Join us in our mission to make winter warmer for those who are forced to endure harsh climates and who live in harsh environments where basic comforts are lacking. As a first step we will personally take care of the Atlas chain, in Morocco, where children are forced to walk several kilometers to go to schools, unfortunately, without heating.